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Hulu will raise its Live TV subscription price to $90 per month starting October 1, 2023.
The standard rate for Hulu + Live TV jumps to $90 ($89.99 in some listings) beginning October, while a limited-time promotion drops the bundle to $64.99 for the first three months, according to TV Guide and CNET. And yes, the higher price aligns with what Cord Cutters News reported: the plan will cost $90/month going forward.
What’s the New Price for Hulu with Live TV?
The baseline is clear: Hulu + Live TV with ads moves to $90 per month on October 1, 2023, as noted by Cord Cutters News. Ahead of that, Hulu is running a short-term offer that sets the price at $64.99/month for the first three months for new and eligible returning customers, per TV Guide and CNET. TV Guide also lists the upcoming sticker price as $89.99 in October, which matches the rounded $90 figure reported elsewhere.
$90/month is the new price for Hulu + Live TV.
The takeaway is straightforward: lock in $64.99 now, or pay $90 from October. And that window closes fast.
Timeline of Price Changes
The promotional and standard prices fall on specific dates. The last day to secure $64.99/month for three months is September 30, 2023. The new standard rate of $90/month starts on October 1, 2023. These dates come from Hulu’s offer window and the reported effective date of the increase: see CNET, TV Guide, and Cord Cutters News.
⚠️ Important: To get $64.99/month for your first 3 months, sign up by September 30, 2023. From October 1, new and ongoing subscriptions bill at the standard $90/month.
What to Expect After the Promotional Period
After the discounted period ends, accounts convert to the standard $90/month rate automatically. That’s the default billing path described by CNET. There’s no indication in the reporting that channels, features, or DVR change at the handoff; it’s a pricing transition, not a plan redesign.
If the higher rate isn’t a fit, set a reminder before your third billing cycle ends to adjust, pause, or cancel. Hulu’s account dashboard handles plan switches and cancellations, and that’s where existing subscribers can review add-ons that also affect the monthly total. Simple, but easy to forget once autopay kicks in.
Background: Hulu’s Pricing Trends
This isn’t the first bump. According to Cord Cutters News, Hulu + Live TV rose to $64.99 in November, then added $5 the following month to reach $69.99—a change that bundled unlimited DVR at the time. Earlier still, subscribers were paying $76.99 for the ad-supported plan in October 2021 (a useful reference point in this pattern of streaming service pricing creeping upward).
The broader industry context is familiar: most subscription platforms review and adjust prices regularly, often tying increases to content costs and feature additions. Hulu’s move to $90 puts it firmly in the top tier of live TV bundles by price, even if individual promos briefly offset the sticker shock.
Tips for Subscribers
There’s still a practical way to keep costs down short term—use the promo period, then reassess. Here’s a quick checklist.
- Enroll at $64.99 before September 30, 2023 to secure the first three months at the lower rate (TV Guide, CNET).
- Set a calendar alert two weeks before month three ends if you don’t want to roll into $90/month automatically (Cord Cutters News).
- Audit your add-ons; removing extras can shave dollars off the bill, even at the new base price.
- Traveling or watching on public Wi‑Fi? Consider a reputable VPN for privacy and to avoid throttling. Solid options include NordVPN, Surfshark, and ProtonVPN.
So the math is simple: grab $64.99 now if Hulu + Live TV fits your lineup, budget for $90 thereafter, and keep an eye on add-ons that push the total higher.
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